top of page

Indie News Week

No News is Bad News

TM

Indie News Week map - Frame 1_edited.jpg

Big Tech greed and corporate takeovers are strangling local news, and the indie news providers that bring you the news you need are struggling to keep the lights on.

That's why, in June 2024, PINF launched the UK’s first awareness-raising and crowdfunding campaign for independent news, with the slogan No News is Bad News.

​

Indie News Week (which ran from 3-9 June) was designed to raise the profile of indie news providers, whilst the Indie News Fund (which ran until 30 June) supported the sector financially by doubling the funds raised by participating news providers during the month of June.

‘It's been a huge shot in the arm for me. I had been feeling quite despondent about the future in the lead-up to Indie News Week, so to have a successful fundraiser and in-person event has been a real boost.' - The Greenwich Wire

‘It was fantastic and one of the most supportive I've been a part of – really appreciate the team's efforts and delighted to have met so many peers and potential collaborators through the campaign.’

The initiatives injected £128,000 of new revenue into the sector. 40 independent news providers signed up for Indie News Week, from Shetland to Eastbourne, Belfast to Bethesda and Norwich. 27 of those also took part in the £50,000 Indie News Fund (generously financed by Struan and Jana Bartlett, the Tinsley Charitable Trust and the Cobalt Trust).

 

PINF worked with participants to set individual fundraising targets, which the providers smashed, raising £78,000.  

​

In addition to the financial value of the Indie News Fund, participants in Indie News Week also overwhelmingly reported increased confidence and capacity to continue community engagement and fundraising, so we believe that this initiative has created a virtuous cycle of sustainability, which we can build on in future years.

INW blog.png
  • What is the PINF Index?
    The PINF Index is the first comprehensive survey of the independent public interest news sector in the UK. The Index will provide a unique insight into the sector by revealing publishers’ business models, editorial priorities, audience characteristics and more. This information will help funders and policymakers to address the challenges facing public interest news in the digital age.
  • What is the deadline to take part in the PINF Index?
    The online survey opens on 17 February 2021 and will close on 17 March 2021. We expect to publish the findings in July 2021.
  • Who is organising and funding the PINF Index?
    The research for the PINF Index will be carried out by Clare Cook and Dr Coral Milburn-Curtis of the Media Innovation Studio at the University of Central Lancashire (UCLAN). It is funded by PINF. More information about PINF's budget can be found here.
  • Who can take part in the PINF Index?
    The PINF Index is open to professional providers of public interest news that produce primarily text-based reporting. They may provide local news, investigative journalism or specialist reporting, and they may operate primarily in print or online. In 2021, the Index will be limited to publishers with annual turnover below £2m, because this ‘long tail’ of the news industry lacks visibility and is not well understood by donors or policymakers. The scope of the Index may be revised in future years.
  • What will happen to the results of the PINF Index?
    Your participation in this project will contribute to range of practical and academic activities. In the first instance, it will help us gather evidence which will feed into policy, capacity building and funding work. The researchers also intend to use the data in related academic papers and presentations.
  • Who will have access to the PINF Index data?
    PINF will publish anonymised general findings and share aggregated data with academics, policy makers, funders and other partners. Survey responses may be shared with charity sponsors as part of the evaluation and analysis of the programme. No organisation-specific information will be shared publicly unless specifically authorised by a news publisher.
  • How do I take part in the PINF Index?
    Before you decide whether or not to take part, it is important for you to understand why the research is being done and what it will involve. Please take time to read the information below carefully. It is up to you to decide whether or not to take part. If you do decide to take part you should subscribe on the registration form above. You will then receive further details, and access to the online survey. If you decide to take part, you may complete the online survey.
  • What are the possible benefits of taking part in the PINF Index?
    Your contribution to the study will help us to understand the independent news landscape in the UK more clearly. You may find the results interesting as a benchmark for your bsuiness model and editorial strategy. In turn, the Index will help PINF to raise funding and other forms of support for public interest news.
  • What are the possible risks of taking part?
    We do not anticipate any risks to participation in this study.
  • I represent a publishing group that publishes more than one publication. How should I proceed when completing the survey?
    There is a specific question in the survey addressing this, and you will have the opportunity to clarify as needed. If you represent a publishing group which publishes more than one publication, you may complete a full survey for each publication separately, if this makes most sense to you. If you do respond separately for each publication, please make sure your answers are consistent throughout, so the data refers only to the publication in question and not the broader publishing group. If you have any questions, you may contact Dr Coral Milburn-Curtis at CMilburn-Curtis@uclan.ac.uk
  • Can I withdraw from the study if I decide not to take part?
    You can end your participation in the study at any point, by closing the survey tab.
  • Will I have access to the findings?
    You will be able to request a copy of the findings, by emailing CMilburn-Curtis@uclan.ac.uk
  • When will the PINF Index 2021 be published?
    The online survey opens on 17 February 2021 and will close on 17 March 2021. We expect to publish the findings in July 2021.
  • Who has reviewed the study?
    The study has been reviewed and approved by UCLan’s Ethics Committee. If you have any concerns about the way in which the study has been conducted, you should contact UCLan’s Officer for Ethics (OfficerforEthics@uclan.ac.uk).
  • Will what I say in this study be kept confidential?
    All information about you as an individual will be kept strictly anonymous. Data will be stored electronically, and confidentiality, privacy and anonymity are ensured in the collection, storage and publication of research material. You will have an option for some statements in section two to be attributed to your organisation. Data generated by the study is retained in accordance with the UCLan's policy on Academic Integrity. The data generated in the course of the research will be kept securely in electronic form for 10 years from the end of the project.
  • How long does the online survey take to complete?
    The survey should take about 25 minutes to complete.
  • What type of information will I need to provide?
    Publishers will need to provide rough percentage data on revenues, expenses, staffing and audience characteristics. Your answers should relate to the last full year for which you have complete financial data, whichever that 12 month period is. For example, if your most recent accounts cover the period from 1 April 2019 – 31 March 2020, or from 1 January 2020 – 31 December 2020, then you should use the same period for all of your answers.
  • Can the survey be completed in stages, i.e. saving a draft and submitting later?"
    Unfortunately, no. The survey cannot be saved as a work in progress, so please make sure that you have the relevant information available before you start. You will need to provide rough percentage data on revenues, expenses, staffing and audience characteristics.
  • How does the PINF Index relate to the INN Index conducted by the Institute for Nonprofit News (INN) in the United States?
    The PINF Index is based on the INN Index, created by the Institute for Nonprofit News (INN), which has been running annually in the United States since 2018. The INN Index has demonstrated the valuable role played by independent news publishers in the US. It has helped to increase funders’ interest in the sector, and to identify new models of public interest news.
  • Who should I contact if I have further questions?
    For questions about the content of the survey, please contact Dr Coral Milburn-Curtis (CMilburn-Curtis@uclan.ac.uk). For any other questions, you may contact contact@publicinterestnews.org.uk

Watch this space for Indie News Week 2025! 

bottom of page